How to build and launch on MyForge.
A practical guide to preparing your campaign, budgeting, and fulfilling backer pre-orders.
1. Crafting Your Uncut Video Pitch
Backers in India prioritize authenticity. Keep your video under 3 minutes, demonstrate the real hardware or software UI working without cuts or speed ramps, and introduce yourself directly on camera.
2. Setting Your Funding Goal & Pricing
Calculate your true factory tooling MOQ (Minimum Order Quantity) plus packaging, shipping across India, GST taxes, and a 10% contingency buffer. Remember, all-or-nothing means you must reach 100% of your goal.
3. The 40-Day Maximum Campaign Window
All campaigns on MyForge run for up to 40 days. Data shows that 30 to 40 days maintains peak backer urgency and avoids creator fatigue. Plan your social updates and launch announcements before going live.
4. Packaging, Logistics & Fulfillment
Specify realistic delivery timelines (e.g. 6 to 9 months for hardware, 1 to 2 months for software). Use dependable domestic courier partners with surface tracking across tier-1, tier-2, and tier-3 Indian pin codes.
Need 1-on-1 Guidance?
Our review desk assists Indian founders with hardware prototype audits, video scripting, and escrow setup before launch. Email our creator desk at info@myforge.roothub.in or support@myforge.roothub.in.